PROs and CONs of Interactive Digital Signage
The big question now is, why settle for a plain digital signage if you can opt for an interactive one? Adding the feature of interactivity gives your display a significant enhancement and sets you apart from the rest. A normal display rarely allows users to come close to it especially if the content can easily be seen from afar. Interactivity provides viewers a new user experience that is ergonomic. It lures people to try it out and to further browse through your content. This kind of tool can definitely give your marketing strategy a much needed boost, but of course this comes with various pros and cons. To start off, let’s talk about the good stuff:
PROS
Intriguing User Experience
Admit it, when you see a large screen that seems like a blown up version of your smart phone, you would want to personally try it out. People tend to get curious upon seeing an interactive screen as it is something that is not usually seen in malls, restaurants, or other establishments. This intrigue attracts people, not necessarily your market, to try out your display and browse through your company profile. The fact alone that your display exemplifies such feature is enough for people to notice it.
More Content
An interactive display allows people to touch buttons, swipe their fingers, have their picture taken, and many more. The numerous layers that interactivity embeds provides more space for content to be placed. This maximizes your investment in having a digital signage. This way, you know your money is not put to waste.
Customer-oriented
You want to give off the intention of having a marketing tool that is customer-oriented. Having interactivity as a feature makes users feel that they are in command of the experience. Giving them such power makes them feel that they are being taken care of which ultimately leads to brand appreciation.
CONS
High Maintenance
This feature entails people touching your display with their bare hands. This puts your display at a higher risk of being damaged. You actually have no control of what happens to your display especially if you do not have a designated person watching over it.
No Power, No Display
The down side of having a digital display is that it is reliant to electronic power. Having a blackout or a short circuit in your system may mean that your display is practically useless. Unless you have a generator, your digital display may not be fully maximized.
In a nutshell, it is ultimately up to you on how to fully capitalize on the potential of this revolutionary feature. It has its fair share of downsides, but if used efficiently, it can give your business that needed boost in soaring into greater heights.
0 Comments
Leave a Comment