Face detection is key to increasing ROI
It is unbelievable how technology has emerged into having more effective ways of measuring a company’s development and success. In this day and age, displays have now gone digital thus making more and more people accessible to various products. But with such technology, it is actually a challenge for companies to determine and evaluate its efficiency. Not unlike traditional marketing tools such as fliers and direct selling, it is easy to quantify how many people have been influenced by such efforts. Going digital has its pros and cons, but the most awesome thing about technology is that it is ever-changing. There is an innovation today called face detection where your display can automatically detect the faces of people who view your digital signage. Gone are the days when face detection was only a mere feature in your digital camera.
Now, your displays can also integrate this kind of software which makes it possible for you to determine how many people view your ad. There are various software packages that specialize on different areas but the two primary factors are the number of people and traffic analysis. Which such information obtained, can you just image how effortless it would be to analyze and evaluate the success of your company’s advertising? Face detection technology can even go to the extent of determining your audience’s potential age and gender. It is clearly apparent that with the integration of this software, there is no doubt that measuring your ROI through a digital tool is now possible.
This kind of software comes with raised eyebrows when it comes to privacy. Rest assured that this technology does not entail the recording of images and of course, all privacy laws are applied.
1 Comments
Sergey
Monday, January 21, 2013 11:14 AM
Great Info!
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